About Kakucho-Body “TimeShift”
The first product of 'Body Extension,' TimeShift, is a continence care product designed for men. It is targeted towards individuals who can independently put on and remove the product.
- Individuals experiencing urinary leakage after prostate-relate surgery.
- People facing difficulty with urinary issues during outdoor sports or at events where restrooms are not readily available.
- Those who want to continue being active in work and leisure without the worry of urinary incontinence.
- Individuals with work-related constraints that limit their access to toilets freely.
We conducted clinical tests at Kanazawa University Hospital and field tests primarily in the Tokyo metropolitan area. Starting from January 4, 2024, we initiated test sales.
The term "Time Shift" is a neologism created by Sony's co-founder Akio Morita in the early 1980s. Originally, it meant "everyone has the right to time-shift television broadcasts." Sony won a landmark copyright case with this assertion, and thanks to the concept of "Time Shift", today, people can easily enjoy videos on TV, PC, and smartphones.
Since then, over 40 years have passed, and the average age in Japan has risen from 34 to 48, and the world has also experienced an aging population.
If there were a tool that could handle uncontrollable physiological phenomena by time-shifting, one could enjoy life more. Even if faced with urinary issues, you could regain the same lifestyle as before.
This is why it was named TimeShift.
“Man as a tool maker has the ability to make a tool that can- Steve Jobs
amplify an inherent ability that he has. ”
Another reason for naming it TimeShift is that this term marked the era when Japanese products astonishingly dominated the world from the 1980s to the 1990s, bringing about numerous consumer goods that enriched lives. Embracing the reality of Japan being the world's leading aging society in a positive light, the name reflects the aspiration to bring many healthcare products that enrich lives to the world with the concept of Kakucho-Body.